We care about protecting your personal information. This Privacy Policy (“Policy”) explains how Castle Studio and its subsidiaries and affiliated companies (“we,” or “us”) collect, use, and share your personal information when you access or use our mobile applications (“Apps”), or any associated features, content, or pages owned or operated by us (collectively, “Services”) that link to this Policy. This Policy does not address the privacy practices of any third parties that we do not own or control.
Please read this Policy and the Terms of Service. By choosing to use our Apps or Services, you acknowledge that your personal information may be used pursuant to this Policy. If you do not feel comfortable with any part of this Privacy Policy or our Terms of Service, please discontinue use of our Services immediately.
We may modify this Policy from time to time. We will notify you of material changes to this Policy by posting the new version on the Services before the effective date of the changes. If you do not agree with the proposed changes, you should discontinue your use of the Service prior to the time the new Policy takes effect. If you continue using the Service after the new terms take effect, you understand and acknowledge that you will be bound by the modified Privacy Policy.
Contents
1. Personal Information That We Collect
2. How We Use Your Personal Information
3. How We Share Your Personal Information
4. Cookies and Similar Technologies
5. Marketing
6. Security
7. Transfers of Your Personal Information
8. Access, Modification, and Deletion
9. Retention
10. Personal Information Destruction Procedure and Method
11. Children
12. Do Not Track
13. Special Notice to California Residents
14. Special Notice to Individuals in the EEA, U.K. and Switzerland
15. Service Providers and Partners
16. Matters Concerning the Implementation and Change of the Personal Information Processing Policy
17. Contact Us
- Personal Information That We Collect
Personal information generally means information that alone or in combination with other information, may be used to identify you. The definition of personal information (used interchangeably in this Privacy Policy with the term “personal data”) depends on the applicable law based on where you are a resident. . We collect personal information from you directly, third parties, business partners, or publicly available sources.
Information You Voluntarily Provide to Us: The personal information we collect on or through our Services may include:
- Customer Service
We collect the personal information you provide to us when you contact us for customer service, to provide feedback, or to request information.
- Preference and Survey Information
We collect any personal information you provide to us when you indicate your preferences or fill out a survey or questionnaire. For example, you may provide additional account information, such as your language preferences. You may also provide information when participating in surveys, sweepstakes, contests, or events, such as your contact information. You are solely responsible for ensuring the information you provide to us is correct and up-to-date.
Information We Automatically Collect. To the extent permitted under the applicable law, we may collect certain types of information automatically, such as whenever you interact with our Services. We may collect the following types of information automatically from you:
- Activity and Usage Data
While accessing or using the Services, we may automatically collect information about how you interact with the Services. Such information may include your Internet Protocol (“IP”) address, device identifier, advertising identifier, MAC address, operating system, browser type, language preferences, referring and exiting pages, crash data, purchasing activity, and other data regarding your activities on the Services. For more information, see Section 4 below on Cookies and Similar Technologies (“Tracking Technologies”).
- Device Information.
When you use your desktop or mobile devices to access our Services, we may be able to identify your device’s unique device identifier, MAC address, operating system, and your mobile device’s advertising ID.
- Location Information
When you use our Service, we may infer the generic physical location and geographic regions of your device from your WiFi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. You may choose not to share your location details with us by adjusting your mobile or desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
- Aggregate and Analytic Data
We may also combine the information we collect among our Services and across your devices for analytic, security and fraud prevention purposes. For example, we use algorithms that analyze your account status and payment information to detect the unsafe and unsecured payment. We may also use analytic data to assess your account security and provide you suggestion for improvement.
| Company Name | The Shared information | Retention Period |
| AppLovin | Device information | We retain the data we collect through the Services for up to 2 years. |
| Chartboost | Device information | We may store information for longer periods for complying with our legal and regulatory obligations |
| Facebook Audience Network | Device information | We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. |
| Fyber | Device information | / |
| Display.io | Device information | The duration shall be for the term of the partnership with an additional period of 60 days from the expiration of the partnership until deletion of Advertiser Data by Display.io in accordance with the terms of this DPA. |
| Google AdMob and their partners | Device information | Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary. When you delete data, we follow a deletion policy to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. How Google anonymizes data |
| Google AdSense | Device information | Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary. When you delete data, we follow a deletion policy to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. How Google anonymizes data |
| IronSource | Device information | We store information for as long as is reasonably necessary for the purposes for which it was collected. |
| Smaato and their vendors | IP addresses, Rough geolocation information, Precise geolocation, Cookie IDs, Mobile advertising identifiers, Age, Gender, Device type and other device information, Network provider, Mobile browser | Generally speaking, we retain the information collected from the Smaato Websites and Smaato Ad Services for as long as necessary to achieve our objectives as detailed in the Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements. |
| Unity Ads | Device Information, Location information, Game play activity and actions, User information | We retain Personal Information for as long as is necessary or as permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. |
| Vungle | Device information | We retain personal information we collect from you where we have an ongoing legitimate business need to do so. |
| Mintegral | Device information | We will only keep your personal information for as long as necessary and in any event in relation to personal information collected by us according to the Policy we will only keep this personal information for no longer than two (2) years. |
| Pangle | Device information | We will retain your personal information for only as long as it is necessary to provide Chuanshanjia and its related services. |
| Yandex | Personal information | Yandex will only keep your Personal information for as long as it is necessary to fulfill the purpose for which it was collected or to comply with legal and regulatory requirements. |
| Pubmatic | Browser and Device information, Information about an End User’s behavior on our Publisher Clients’ Digital Properties, Information about ads served, viewed, or clicked on | We will retain personal information for the period necessary to fulfill the purposes outlined in the Policy and where we have ongoing legitimate business needs to do so (for example, to provide the Ad Services, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations) unless a longer retention period is required or permitted by law. |
| Amazon | Here are the types of personal information we collect | / |
| BidMachine | Device information | BidMachine retains the Personal Information we receive as described in the Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. |
| MyTarget | Device information | We will retain collected information for as long as required to perform the purposes for which the data was collected depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations mandate that we retain your personal information during the term that is required and/or permissible under applicable/relevant law. |
| AWS | Here are the types of personal information we collect | We keep your personal information to enable your continued use of AWS Offerings, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law. |
| Facebook Analytics | Device information | We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. |
| Firebase | Device information | Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary. When you delete data, we follow a deletion policy to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. How Google anonymizes data |
| Google Analytics | Device information | Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary. When you delete data, we follow a deletion policy to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. How Google anonymizes data |
| Appsflyer | Personal Information, Technical Information, Usage Information | We may retain your Personal Information for such time needed to pursue our legitimate business interests, in connection with any legal claims and compliance with legal obligations. |
| Types of Tracking Technologies | Description |
| Strictly Necessary | Some of the tracking technologies we use are necessary to provide our Services to you. For example, they help you: navigate from page to page; stay logged into your account; and support and enable security features. Without such tracking technologies, some of our Services cannot be provided to you. |
| Functional | Functional tracking technologies collect information about how you use our Services, provide you with certain functions on our Services, and remember your preferences. |
| Analytics, Performance and Research | These tracking technologies help us understand how well our Services are doing. They collect information about your use and interaction with our Services so that we can continue to improve and expand our Services. |
| Marketing | Marketing tracking technologies allow us to collect information about your interactions with our marketing activities, such as parts of our website and our emails. They help us measure the performance of our Services and advertising campaigns. In addition to the marketing tracking technologies deployed by us, third parties may use marketing tracking technologies to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. |
| Personal Information Category | Personal Information Category (see section 1, above) | Sources of Personal Information Collection | Purpose of Collection |
| (A) Identifiers | Account Information | Voluntarily provided by You | Provide any services or products that you request or purchase in connection with the ServicesAdminister your account and communicate with you about account status, premium feature status, and requested transactions.Notify you about changes to our Services, our policies, or terms.Notify you about new products, services, features, promotions, events and special offerings we think you may of interest to you.Facilitating corporate acquisitions, mergers and transactionsMaintaining legal and regulatory compliance |
| Device Information | Automatically collected by us | Provide any services or products that you request or purchase in connection with the Services | |
| Information from Social Media Platforms | Information from Third Party Sources | Administer your account and communicate with you about account status, premium feature status, and requested transactions.Conduct targeted marketing and send you information about our and our partners’ products, events, and market studies that may be of interest to you. | |
| (B) Personal information under California Civil Code section 1798.80 | See corresponding rows related to the following Personal Information Categories (column 2): Account Information, and Order Data. | ||
| (D) Commercial information, such as records of service purchased | Order Data | Voluntarily provided by You | Provide any services or products that you request or purchase in connection with the ServicesMaintaining legal and regulatory compliance |
| Customer Service | Voluntarily provided by You | Respond to your comments and questions and provide customer serviceProvide, maintain, and improve the Services and customer serviceMaintaining legal and regulatory compliance | |
| Payment Information | Voluntarily provided by You | Provide any services or products that you request or purchase in connection with the ServicesMaintaining legal and regulatory compliance | |
| (F) Internet activity information, such as browsing history | Activity and Usage Data | Automatically collected by us | Provide, maintain, and improve the Services and customer serviceTo understand your interestsEnhance your gaming experienceMonitor and analyze trends, usage and activitiesLink or combine with other information we receive from third parties to help understand your needs and provide you with better Services |
| (G) Geolocation data | Location Information | Automatically collected by usVoluntarily provided by You | Provide any services or products that you request or purchase in connection with the ServicesAdminister your account and communicate with you about account status, premium feature status, and requested transactions. |
| (K) Inferences about preferences, characteristics, etc. | Preference and Survey Information | Voluntarily provided by You | Understand your interests and preferencesMonitor and analyze trends, usage and activitiesEnhance gaming experienceProvide, maintain, and improve our Services |
| Aggregate and Analytic Data | Automatically collected by us | Provide, maintain, and improve the ServicesTo understand your interestsEnhance your gaming experienceMonitor and analyze trends, usage and activitiesLink or combine with other information we receive from third parties to help understand your needs and provide you with better servicePersonalize the Services and provide advertisements, content, or features that are targeted toward your interests | |
| Purpose for Processing | Legal Bases for Processing |
| Section 2: How We Use Your Personal Information2(a) To Provide Our Services2(c) To Send You Service-Related CommunicationsSection 3: How We Share Your Personal Information3(a) Affiliates3(b) Third-Party Service Providers. | Based on our contract with you or to take steps at your request prior to entering into a contract. |
| Section 3: How We Share Your Personal Information3(e) With Your Consent | Based on your consent. |
| Section 2: How We Use Your Personal Information2(h) To Maintain Legal and Regulatory ComplianceSection 3: How We Share Your Personal Information3(d) Legal Obligations and Safety | Based on our legal obligations. |
| Section 2: How We Use Your Personal Information2(e) To Ensure Security of our ServicesSection 3: How We Share Your Personal Information3(d) Legal Obligations and Safety | To protect your vital interests. |
| Section 2: How We Use Your Personal Information2(b) To Personalize Your Experience2(d) To Conduct Analytics and Other Internal Purposes2(f) To Conduct Research and Development2(g) To Promote Our ServicesSection 3: How We Share Your Personal Information3(c) Merger, Acquisition, or Other Business Transaction3(d) Legal Obligations and Safety | 2(b) and 2(g) – Based on our legitimate interests in understanding our users and providing tailored services.2(d) – Based on our legitimate interests in making our website operate efficiently.2(f) – Based on our legitimate interests in developing new products and improving existing products.3(c) – Based on our legitimate interest in maintaining our business operations.3(d) – Based on our legitimate interest in detecting and preventing fraud. |
| Company Name | Brief Introduction | Privacy Policy |
| AppLovin | AppLovin is an advertising service provided by AppLovin Corporation. (US) | https://www.applovin.com/privacy |
| Chartboost | Chartboost is an advertising service provided by Chartboost, Inc. (US) | https://answers.chartboost.com/en-us/articles/200780269 |
| Facebook Audience Network | Facebook Audience Network is an advertising service provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services and targeted ads. Facebook does not require opt-in or opt-out signals from users in our services. Relevant signals are collected directly from the user upon creating an account in such Services. | https://www.facebook.com/about/privacy/ |
| Fyber | Fyber is an advertising service provided by Fyber Group. (Israel) | https://www.fyber.com/legal/privacy-policy/ |
| Display.io | Display.io is an advertising service provided by Display.io. INC (US) | https://www.display.io/privacypolicy/ |
| Google AdMob and their partners | AdMob by Google is provided by Google Inc. (US) | http://www.google.com/policies/privacy/For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en |
| Google AdSense | Google, as a third-party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet. | You may opt-out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/ |
| IronSource | IronSource is an advertising service provided by IronSource, Inc. (US) and does not require opt-in or opt-out signals from users in our Services, since they provide only non-personalized ads in our Services. | http://www.ironsrc.com/wp-content/uploads/2017/01/ironSource-Privacy-Policy.pdf |
| Smaato and their vendors | Smaato is an advertising service provided by Smaato, Inc. (US) | https://www.smaato.com/privacy/ For more information on the Smaato Vendors, please visit: https://www.smaato.com/partner-list/ |
| Unity Ads | Unity Ads is an advertising service provided by Unity Ads Inc. (US) | https://unity3d.com/legal/privacy-policy |
| Vungle | Vungle is provided by Vungle, Inc. (US) | http://vungle.com/privacy/ |
| Mintegral | Mintegral is provided by Mintegral International Limited(China) | https://www.mintegral.com/en/privacy/ |
| Pangle | Pangle is provided by ByteDance Pte. Ltd. (Singapore) | https://ad.oceanengine.com/union/media/privacy |
| Yandex | Yandex is provided by Yandex Europe AG (Russia) | https://yandex.com/legal/confidential/ |
| Pubmatic | Pubmatic is provided by Pubmatic, Inc (US) | https://pubmatic.com/legal/privacy-policy/ |
| Amazon | Amazon is provided by Amazon.com, Inc. (US) | https://www.amazon.com/gp/help/customer/display.html?nodeId=468496 |
| BidMachine | BidMachine is provided by BidMachine, Inc. (US) | https://bidmachine.io/privacy-policy/ |
| MyTarget | MyTarget is provided by My.com B.V. (Netherlands) | https://legal.my.com/us/mytarget/privacy/ |
| Company Name | Brief Introduction | Privacy Policy |
| AWS | AWS is a cloud computing service provided by Amazon Web Services, Inc. (US). | https://aws.amazon.com/privacy/ |
| Facebook Analytics | Facebook Analytics is an analytics tool provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services. | https://www.facebook.com/about/privacy/ |
| Firebase | Firebase is an analytics service provided by Google Inc. (US). You may opt-out of certain Firebase features through your mobile device settings. | http://www.google.com/intl/en/policies/privacy/ |
| Google Analytics | Google Analytics is an analytics service provided by Google Inc. (US) | https://policies.google.com/privacy |
| Appsflyer | Appsflyer Analytics is an analytics service provided by Appsflyer Ltd. (Israel) | https://www.appsflyer.com/privacy-policy |